Better Thinking Home Electrical Brands You Can Trust: Where Should Consumers Put Their Faith?

Electrical Brands You Can Trust: Where Should Consumers Put Their Faith?

In these uncertain economic times we’re all looking for value for money in everything we buy. Electrical goods can represent a major purchase and the cheapest you can find is not necessarily the best deal in the long run. ‘You get what you pay for’ as the saying goes and this generally holds true in the arena of electrical appliances as much as anywhere else.

Balancing quality and cost

That doesn’t mean that you can’t find bargains, or that lesser known manufacturers and suppliers can’t sometimes match or even beat the big global brands in terms of the quality of individual products and lines though.

quality ‘Quality’ is the key word here. Price is important of course, but alongside the bottom line, you also have to consider the overall quality of the product. Is it well designed and constructed? Does it do all the things you want it to do, in the best possible way? The features you’re looking for will naturally vary, depending on what you’re looking to buy. A new television set can have a host of different features, while a new kettle or toaster is generally only required to fulfil a single, pretty basic function.

Even kettles can come in a wide range of designs however and any product should be robust and durable. Beyond that, there are considerations such as customer service, guarantees and post-sales care.

Comparing brands

The advent of the Internet has made it slightly easier for consumers to compare and contrast different brands. If you’re wary of taking everything that companies and retailers tell you at face value, they can seek out customer reviews and reports from consumer groups such as ‘Which?’, as well as comparing prices and listed features.

Brand case study: Bosch

boschSome brands already have reputations for reliability that have been earned over decades. Bosch, for example, has a reputation for quality, whether you’re looking at automotive components, audio systems or kitchen-based Bosch appliances.

Robert Bosch
The company was first founded by Robert Bosch in Stuttgart in 1886 and over the past century, has established itself as one of the most reliable manufacturers of precision engineered and electrical goods. These days, the company is still heavily involved in the auto industry, but is also well known for its power tools and appliances, which range from washing machines to food mixers. Bosch’s attention to detail and quality control helped it win the 2012 Which? award for Best Home Appliance Brand, for the second year running, making it one big name brand that you can certainly rely on.

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