Having a real story to tell is always the best way to strengthen a brand. When you’ve made improvements to the sustainability of a product or service, you need to let people know what issues you have addressed, and why your solution is better. Better thinking ltd believes that a well-crafted story, simply told and accompanied by appropriate brand imagery, is the starting point for a powerful and effective approach. We also help to create the right balance between raising awareness of the issues and solutions, while still communicating the product and brand proposition.
Our services
Better thinking ltd can develop the proposition, segment the messages and create the most appropriate communication platforms for your project.
The John Smedley ‘luxury redefined’ t-shirt needed a very particular approach to communication. The typical sustainable luxury consumer wants to know the provenance of the product they are buying, but they want to be informed in a very sophisticated way. In this case, fair trade logos and clichéd imagery were avoided, and the story was told through simple narrative and specially commissioned photography instead. Better thinking created a mini-brochure to accompany each product, with more details available on a micro-site, which was also created especially for
the project.