Typically, improvements in product sustainability require changes within the supply chain. This often leads to new partnerships, which have to be built quickly, and are critical to success.
It is vitally important to find partners that share your vision of sustainability – but who also understand how they will be contributing to the finished product – and what standards their contribution will need to meet. Since sustainability is not yet a mainstream business issue, it takes more effort to find partners that can combine the highest commercial standards with pioneering social and environmental practices. Better thinking helps to find the best partners for your project, embedding the relationship so that the development process is as quick and efficient as possible.
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Better thinking helps to find the best partners for your project, quickly embedding the relationship so that the development process is as smooth and efficient
as possible.
The sustainable infrastructure within the garment industry is very limited, so trying to make a t-shirt without compromising quality or sustainability is a very ‘off-piste’ experience. Better thinking spoke and met with potential suppliers across the supply chain in the UK, Africa, Western Europe and South America before choosing the most suitable partners for the John Smedley ‘luxury redefined’ t-shirt. The final selection balanced environmental, social, product quality and brand considerations.